Warm and Cool Color in Design

       On color wheel, colors can be separated into two groups, the warm colors and the cool colors. The warm colors reminds us the sun, the light, and the warmth that it gives us a feeling of energy, happiness, unstableness, and life. On the contrary, the cool color makes one think of the moon, night, and the coldness that it often gives out feelings of peace, death, quietness, depression, and stableness.
       One example of the warm color applied in design is the fast food logo design. The warm colors connect with our hunger, especially the color red and yellow. From the many fast food logos, InnOut Burger, McDonalds, KFC, and Jack in the Box, we all can find the color red and the combination of red and yellow. They are the colors that make you hungry and think of coke and fries.
       Besides the warm colors, the red and yellow which is often applied in food products, the cool colors are also applied in some specific areas. Fore examples, the public transportation logos are often designed with color green or blue such as the BART, the MART, and the SkyTrain logo, because they remind people of water and wind which giving out a feeling of efficient and stable which are the goals of transportation systems. Cool colors also can be seen in hospitals where a quiet and peaceful environment is needed that people use the cool colors for the furnitures and sometimes the doors and the walls.
       Color links to our emotion. Different color connects with our different feelings. Therefore, to design, color is especially important.