Apple Inc. has become one of the leading companies in the computer, cellphone, and media industry. Almost every American owns at least one of the various Apple products from MacBook, iPod, to the recent iPad; and almost every person on earth recognizes the famous Apple logo - an apple with a bite mark. The famous logo was first designed by Rob Janoff in 1976. However, at first the logo had a rainbow color of green, yellow, orange, red, purple and blue, but since 1998 as the new iMac came out, Apple Inc. discontinued the rainbow apple by replacing it with a monochrome one.
So why the color change? In my opinion, I think Apple designers changed the color for many reasons. I tried to understand why they changed the color by imagining the apple logo on my macbook being the rainbow one; and it just doesn’t look right for a rainbow apple to appear on this silver and seamless machine. The reason that Apple used a rainbow apple was believed to represent that the screen of the early apple computers could produce color image and also to humanize the company during the years when people were still not familiar with computers. At the time, I believe a rainbow apple made people feel closer to computers by not thinking them as cold metal made machines but regular everyday stuff like a fridge. However, as time went on, computers have become part of our modern lives; and the rainbow apple logo just seems to be a bit dated. In modern years, the new trend of design is to make things simpler, easier, and pure. on the contrary to a rainbow apple logo which may look a bit old and cheap, a monochrome one gives out new feelings of new, clean, and modern. By playing with the color of the logo, I believe Apple successfully created a new impression for its market.image from: WikiPedia
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