Color Design in Casino

       To celebrate my friend’s 21st birthday, this weekend, we went up across the state border to the town known as “the largest little city in the world”, Reno. Arriving in the town around midnight twelve, the wonderful night in the casinos passed incredibly fast as we totally addicted to the various slot machines. I found that casinos were such magical places that you could easily forget the time and how tired you were; and I believe as one important element to design, "color" plays an crucial role in it.

       One important element to design is color. Different colors and combinations of colors affect our emotion differently. For instance, the combination of blue and green makes you feel the harmony of nature; the combination of red and yellow gives you the feeling of passion and energy.

       Casinos are places full of passion, emotion and energy; and also places full of colors. In the casinos, the color design affects our mood and feeling deeply. The typical color patterns appeared frequently in the casinos as I observed were contrasting combinations such as red vs. green, and yellow vs. purple or blue. Those color patterns are not harmonious combinations which we usually see in nature. On the contrary, they are colors of passion and energy which by the contrast between the hues, it creates a sort of tension that releases energy that seeming to keep people from getting tired and maintaining their excitement. Besides, there were also other special colors that we seldom see in nature such as magenta, very light aqua blue and chartreuse green. These colors as I understand are artificial colors which you cannot produce them by combining colors on the color wheel. They are so bright that when we look at them, they also trigger our emotion and make us excited.

       In the casinos, the colors are designed to keep people excited, energetic to increase their potentials to put greater bet. Having the chance going to many of the casinos in Reno, it really gained me some new understanding to the relationship between color and mood. As Goethe said, “Feeling is all,” by controlling one’s feeling, we can easily control one’s behavior. I believe the color design in the casinos is one successful example.